Welcome to the Sorted Direct Mail blog. Here you'll find industry news and insights surrounding all things related to direct mail, data cleansing and so much more.
In today's digital age, many marketers have shifted their focus to online advertising channels, such as social media, email, and pay-per-click ads. However, direct mail marketing remains a powerful and effective way to reach your target audience.
It’s not a secret that direct mail is successful. With the cluttered digital and social media spaces, direct mail provides a stand out medium among your target audience. And when a targeted direct mail campaign is given the relevant care and consideration, it shows in the end results.
Casting the budget books aside for a second, multichannel marketing is - when done correctly - the most effective way to generate and convert leads. By making use of online and offline marketing touchpoints, brands can advertise to their audience in a cohesive and seamless way.
If you’re a business owner or marketer looking to expand your reach, entice new customers and increase brand awareness, you may be weighing up the pros and cons of email or direct mail.
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