Partially Addressed Mail
Did you know that according to JIC Mail Stats 77% of people read and 66% opened partially addressed mail? This highlights the effectiveness of partially addressed mail in engaging with new customers.
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What is partially addressed mail?
Partially addressed mail is used by advertisers to prospect new customers. Rather than addressing mail to a specific person it will be addressed to the household instead. This allows customer acquisition to occur without the use of personal data. Instead it targets customers through geo-demographics at postcode levels.
How to use partially addressed mail?
Partially addressed mail is a great way to meet your acquisition targets as it can help you:
Identify the best prospects for your mailing by using geo-demographics to create more accurate targeting.
Tailor your communications to your identified audience to ensure your campaigns stay relevant to your new prospects and improve engagement.
Drive engagement by addressing your customers with relevant titles like ‘Luxury Traveller’.
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Why choose Sorted?
At Sorted, we’re experienced in offering partially addressed mail services where you can get your message, service or product across without needing your customers’ personal data.
By targeting smaller groups at a postcode level you can match your existing customer data with the Postcode Address File (PAF).
We offer two targeting methods - ‘Lookalikes’ and ‘Topping Up’. The ‘Lookalikes’ method allows you to find ‘lookalikes’ through geo-demographic targeting software where you can identify new postcodes that are similar to your existing customer data, helping you target the right audiences.
The ‘Topping Up’ method enables you to target new customers in the same postcode area your existing customers are in.
We’re trusted by a range of large profile, high quality brands, like Costco, making us an excellent choice for your partially addressed mail services. So what are you waiting for? Get in touch with us today to start reaching your customer acquisition targets.
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Get in touch with Sorted
We create highly targeted and effective direct mail campaigns, thanks to our data management and postal services. So, what are you waiting for? Get in touch with Sorted Direct Mail today.
Ham Lane, Kingswinford, DY6 7JU
01384 296817
Monday – Friday: 08:00 – 17:00
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