Mailing Lists
Direct mailing lists are a collection of names and addresses of people who may be interested in a product, service or industry. These tend to be used by businesses to send out targeted marketing materials like brochures, letters, postcards and catalogues to new and existing customers.
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What are mailing lists?
Mailing lists can include contact information for individuals, like:
Their demographic.
Their lifestyle and shopping behaviours.
Their psychographic data.
There are three different types of direct mailing lists, including:
Direct response lists - These are lists of actual buyers of products or services that are similar to yours.
In-house mailing lists - This provides first-party data that gives clues into your audience’s demographic profile.
Renter mailing lists - Real estate agents or financial institutions often use this with the aim of getting renters interested in purchasing a home.
How to get mailing lists
Mailing lists can be obtained in various ways, such as:
Purchasing lists - Mailing lists can be bought for consumers, businesses or specific purposes.
Contacting a professional list provider - This can save you time and money by getting someone else to compile your list for you. Consumer and business data, such as demographic behaviour, buying habits and contact information can be provided.
Compiling a mailing list of your own - You can use your business's existing data, customer surveys or collect data from public records.
Use an online direct mail service - Online direct mail services can streamline your processes and help you gather your mailing lists quickly and easily.
At Sorted, we’ll help you with identifying the type of direct mail you want to send, determining your demographics and creating mailing lists full of accurate potential customers.
Here are a few examples of targeted mailing lists we can help businesses create and obtain:
Business mailing lists.
Real estate agent mailing lists.
School mailing lists.
Insurance mailing lists.
B2B mailing lists.
B2C mailing lists.
Get in touch with us today to start your direct mailing journey.
How to buy mailing lists
When purchasing mailing lists, you should:
Buy from a reputable direct mail data or service provider - These are trusted companies that can provide GDPR regulated data.
Consider how much you’re willing to spend - The cost of a mailing list can depend on its size, level of segmentation and who it comes from.
Understand who owns the mailing list - Mailing lists can be bought on a one-off purchase or can be given complete ownership.
Be confident that the data is of good quality - You should ensure that all data is up to date.
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Why choose Sorted?
At Sorted we understand the complexity of direct mailing and how time consuming it can become. But with it being one of the most effective marketing methods, we know that the time and effort truly pays off.
With years of experience in the direct mailing industry, we can help you streamline your processes, identify your mailing list and distribute your content to the right audiences. As a result, we’re trusted by large, high quality brands like Costco and West Midlands Safari Park.
Contact us today to start reaping the benefits of an effective direct mailing strategy.
Get in touch with Sorted
So, what are you waiting for? With extensive experience in direct mail and marketing, we’ve got the perfect wrapping solutions for your campaigns .
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